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Greenville, SC (April 1, 2024)- Spero Financial was among 168 credit unions nationwide named as winners of prestigious Diamond Awards. Each year, the Marketing & Business Development Council recognizes marketing excellence within the Credit Union space through this competition.
Spero received 5 Diamond Awards recognizing marketing efforts throughout the past year— Video Commercial- Single or Series, Video Non-Commercial Series, Financial Education, Complete Campaign, and Ongoing Event.
Spero, alongside The Brand Leader, worked to produce videos, financial education content, campaigns, and events that not only represented wonderful marketing efforts for Spero Financial but showcased the real member stories of financial lives impacted. The Brand Leader is a creative agency based in Greenville, South Carolina that specializes in advertising, brand, and design.
The Marketing & Business Development Council of America’s Credit Unions also announced the list of all winners for its annual Diamond Awards, recognizing the best marketing campaigns in the credit union industry from the past year.
This year's Diamond Awards marked a milestone, celebrating 30 years of excellence in credit union marketing and setting a new record with over 350 awards distributed – underscoring the exceptional quality of marketing work being produced by credit unions nationwide.
About America’s Credit Unions
America’s Credit Unions is the unified voice for not-for-profit credit unions and their more than 140 million members nationwide. America’s Credit Unions provides strong advocacy, resources and services to protect, empower and advance credit unions and the people and communities they serve. For more information about America’s Credit Union, visit AmericasCreditUnions.org.
About Councils
Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for executives while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 8,500 credit union professionals. For more information, visit cunacouncils.org.
About Spero Financial
Spero Financial Federal Credit Union was chartered in 1935 as a not-for-profit financial cooperative with one mission: to improve financial lives. As one of the Palmetto State’s largest credit unions, today, it has more than 50,000 members and $700 million in assets. Headquartered in Greenville, South Carolina, the credit union’s footprint spans the Upstate and Midlands with branches in Anderson, Easley, Greenville, Simpsonville, Spartanburg, Taylors, and Columbia. Learn more at www.staging.spero.financial.
